INDIA FOOD FORUM 2022
IMAGES MULTIMEDIA
Food is often associated with pleasure, enjoyment, and socialising. Using fun taglines and comments in the branding helped in creating a lighthearted voice for the show. Catchlines such as ‘stirred not shaken’, ‘food matters’, and ‘recipe for success’ , created buzz and excitement around the event, generating anticipation and interest among potential attendees.
Taking the concept of ‘recipe for success’ a notch higher, the team designed the annual food forum brochure in the form of a recipe book. A recipe book is a collection of recipes that provide instructions on how to prepare various dishes. The same concept was applied to the brochure to present the India Food Forum as a product with all the ingredients that has made the show a success. It included showcasing the highlights of the show, various components and the knowledge expertise in the area of food technology, food services and food sustainability.





CLIENT
Images Multimedia
DOMAIN
Food, Retail, Trade Show
SCOPE OF WORK
India Food Forum held annually in Mumbai, India brings together various stakeholders from the food and beverage industry, including retailers, manufacturers, distributors, and policymakers. The event provides a platform for participants to network, learn about industry trends, and showcase their products and services. It is India's biggest food B2B knowledge and networking destination with an extraordinary mix of far-reaching insights, masterclasses and exhibition areas featuring leading food and grocery brands, food D2C, startups, tech and solutions showcases and India’s most prestigious awards for food & grocery retailers and restaurants. December, associated with the show for almost a decade, developed the visual identity and theme for the year 2022.












