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MAKING LEARNING JOYFUL
REACH TO TEACH, NEW DELHI
CLIENT
Reach to Teach
DOMAIN
Children's Education and Outreach
SCOPE OF WORK
December worked with the Reach to Teach Foundation to develop the complete brand guidelines and manual building up from identity creation to a strong and vibrant visual foundation. We worked on setting the brand ethos and tone, setting the way forward for the brand's imagery as well as verbal messages. As RTT expanded to other cities and regions, they needed a brand manual that would ensure a consistent messaging and presentation. With the core mission statement "making learning joyful", RTT was very clear from the onset that they wanted to be proactively children-centric without being childish. This helped us design a colorful and adaptive core brand visual that was easy to use and full of potential.
A series of ephemeral fabric screens printed with blow-ups of the portraits surround the throne to create a alluring focal point to the exhibition space. The choice of semi-transparent print media was a deliberate decision aimed at highlighting how the throne is as strong as the people behind it. This symbiotic relationship is demonstrated by the striking poses in each photograph and visually enveloping the throne with these people speaks to empowerment of the people of this court.
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