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EXPERIENCE DELHI'S HERITAGE PARK

SUNDER NURSERY

The founders wanted to continue with the existing identity as it had seen a journey for a number of years and had good recall with its patrons. Initially we came on board to refresh the brand. However, given the unique nature of the brand’s product range and the fact that this is a nascent market in India, we realised that the brand needed much more than a simple refresh, developing website and catalogue to capture and communicate to the right clientele.

 

The communication had to follow a two prong approach of  promoting the products and, most importantly, educating the audience about a way of life that Earth Garden believes in.What the brand really needed was a strong story that would resonate with the customers who truly appreciated what the products stand for. The brand language takes one back to a time when products were made with great craftsmanship and by hand before the mass -produced throwaway products came to dominate the market.

CLIENT

Earth Garden

DOMAIN

 Luxury Lifestyle and Home Accessory Retail 

SCOPE OF WORK

Brand Refresh, Brand Environment, Visual Design, Print and Packaging, Website, Spatial Design, Visual Merchandising

www.earthgarden.in

Earth Garden was born out of true love of the outdoors, offering products created from high-quality materials and design. It passionately believes in silently bringing joy by decorating people’s homes and beautifying their lives. The founder developed concepts and worked closely with artisans revising varied Home & Garden products and exploring platforms to display artefacts. The market was inadequate in terms of outdoor home and garden products which led to the conception “EarthGarden”.

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