CANDYLAND FOR THE CURIOUS MIND
THE WHY SCHOOL
The WHY School
SCOPE OF WORK
Identity, Branding, Brand Environment, Environmental Graphics, Spatial Installations, Promotion, Brand Voice, Communication Strategy
The WHY School started with the vision to turn around the image and concept of a preschool in India. To build a place the children excitedly look forward to each day. The design, layout and activities have been customised from the ground up, keeping the tender age and requirements of children. This play school opens up children's minds to endless possibilities, and not just endless facts. It never questions the Question. In fact, it is the starting point to all explorations, play and learning. With years of experience in successfully running their first venture - The Mindgym, the founders worked closely with December to integrate Design in every aspect of creating this unique starting point for children’s life explorations. From its architecture to its curriculum, the WHY School is built on the values of opening children’s minds to endless possibilities—by building, playing and learning.
December designed a series of custom illustrations that shed light on the values, interests and activities at The Why School. The illustrations are a vibrant , wonderful and playful reflection of the children’s interests in the spaces, both indoors and outdoors. This formed the basis of the visual language across the school and its visual, physical, digital as well as print environment. These illustrations were then taken to the third dimension to create interior spaces where the children felt comfortable, could relate to and be excited about coming to daily. The interior public and play areas were conceived in this engaging manner.The school’s promotional collateral carry forward the same playful tone and use the surface as a playground with illustrations, icons and imagery highlighting the indoor-outdoor experience and a fun place for learning.